HBCUs Are Making Their Mark on Super Bowl LIX Week—Here’s How

The matchup for Super Bowl LIX is set, with the Philadelphia Eagles and Kansas City Chiefs surprisingly facing off in New Orleans for a second time in three seasons

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The matchup for Super Bowl LIX is set, with the Philadelphia Eagles and Kansas City Chiefs surprisingly facing off in New Orleans for a second time in three seasons. Meanwhile, HBCUs are also stepping into the spotlight, playing a major role in shaping up this year’s Super Bowl experience. 

With more college football talent committing to HBCUs or retired NFL stars like Michael Vick now coaching at our institutions, the involvement of HBCUs in Super Bowl Week positively signals growing inclusion and recognition. 

From celebrity bowling tournaments to industry panels, HBCUs are making the Super Bowl experience richer and more diverse. 

Here’s how HBCUs are making their mark for Super Bowl LIX:

HBCU Takeover x Super Bowl LIX

On February 7th, Diverse Representation, in partnership with William Morris Endeavor, will host the HBCU Takeover x Super Bowl LIX event at Dillard University. HBCU students will have the opportunity to listen to and network with leading agents from the sports and entertainment industries. The event features two dynamic panels: a Fireside Chat with NBA Hall of Famer Tracy McGrady and the “Agents of Influence” Panel, designed to inspire and empower those interested in talent representation and succeeding in the sports and entertainment business. More information and event registration information can be found here

Black Men’s Brain Health Conference at Xavier University 

The 2025 Black Men’s Brain Health Conference, held during Super Bowl Week, focuses on the mental health and well-being of Black men. Hosted at Xavier University of Louisiana, this is the first time the conference will be held at an HBCU. Funded by the Alzheimer’s Association, the National Institute on Aging, and the NFL Alumni Association, the event will address brain health disparities, including cognitive aging, Alzheimer’s disease, and sociocultural impacts. Bringing together experts, community members, and over 1,000 virtual participants, the BMBH Conference aims to raise awareness and provide resources to help Black communities thrive. More information can be found here.

HBCU End Zone at the Super Bowl Fan Experience

The Celebrity Super Bowling Tournament, presented by Verizon, is an exciting event hosted by HBCU EndZone at Rock ‘n’ Bowl in New Orleans. Taking place on Saturday, February 8th, from 12 PM to 4 PM, this tournament brings together HBCU legends and participants for a fun-filled afternoon of bowling, food, and an open bar. The event aims to support the next generation of leaders while providing a great opportunity to network and enjoy the game in a unique way. All proceeds go toward a meaningful cause. Tickets are available through this link.

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College Football HBCU Mental Health New Orleans NFL Sports Super Bowl
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